Travel PPC That Defends Your Name and Fills the Gap While SEO Compounds
Most travel PPC accounts burn budget on broad terms and end up bidding against their own OTA listings. LumaBeacon builds paid campaigns around one goal: clicks that turn into direct bookings you keep the margin on, not traffic for the sake of a dashboard.
Get My Free Discovery AuditGeneric agencies run travel PPC like it's ecommerce. It isn't.
Travel has its own booking window, its own seasonality, and a metasearch layer most PPC managers have never touched. Run it wrong and you're paying to compete with your own OTA listings for a booking you already had. Run it well, and paid media becomes the channel that fills the gap while SEO and GEO compound in the background.
Every channel that actually moves travel bookings
We run the platforms that matter for travel, not a generic checklist. Take one channel or the full mix.
Google Search & Performance Max
Brand defense, high-intent search terms and Performance Max campaigns built around real booking data, not a default template.
Metasearch ads
Google Hotel Ads, TripAdvisor and Kayak, the layer between search and the OTA where direct bookings are won or lost.
Meta & Facebook ads
Visual, aspirational ads that catch travelers at the dreaming and planning stage, retargeted through to the booking decision.
YouTube & TikTok ads
Short-form video that builds demand for a destination or trip type before a traveler ever searches your name.
Built for every kind of independent travel business
Different travel businesses need paid media for different reasons. We scope the channel mix to yours, not a one-size template.
Hotels & Accommodation
Defend your brand name and win metasearch, where OTAs are already bidding on your property, and fill shoulder seasons without waiting for organic to compound.
Tour Operators & DMCs
Capture high-intent searches for specific trips and itineraries before a traveler books through an OTA instead of you directly.
See tour operator SEO →Travel Agencies
Paid campaigns that build a booking pipeline while your organic and referral channels grow, run at the scale a larger catalogue needs.
Destinations & DMOs
Awareness and demand-generation campaigns that build visitor intent for a region, measured on reach and referrals, not clicks alone.
How a PPC engagement runs. No black box.
Audit
Most engagements start with the free Travel Discovery Audit, so we can point to where current spend is wasted before recommending anything.
Set up
Proper conversion tracking, account structure and a budget plan, built around your booking window before a single ad runs.
Launch
Campaigns go live across the channels that fit your goals, with a clear testing plan for creative and targeting.
Optimize
We report on cost per booking, not just cost per click, and shift budget toward what's actually working.
Who this is for
A good fit if
- You run an independent travel business and want to own more of your booking funnel.
- You have a working booking or enquiry page ready to send paid traffic to.
- You want results this month, not a six-month wait for SEO to compound.
- You're comfortable testing a real ad budget to find what actually works.
Probably not a fit if
- You don't have a working booking page or a way to capture the lead yet.
- You want guaranteed bookings before you've spent a dollar on ads. Nobody can promise that.
- Your budget can't sustain a real testing period, since early weeks are about finding what works.
- Your business isn't related to travel or tourism. We only run travel paid media.
Management fees only. Your ad spend stays under your control.
A single property testing brand-defense search for the first time and a travel agency running paid across a large catalogue need very different amounts of monthly management. Rather than force every travel business into the same package, we scope the engagement after the discovery audit, based on your channels, your ad budget and your goals. Your ad spend is billed directly by the platform, never marked up, so you always control your own budget.
Start with the free Travel Discovery Audit to see where your current spend is wasted, then we'll put together a plan and a quote specific to your business.
Get My Free Discovery AuditPPC questions
Do I need a minimum ad budget?
There's no fixed minimum, but your budget needs to be large enough to generate the data a campaign needs to optimize. We'll tell you honestly during the discovery audit whether your planned spend is realistic for your market and goals.
Who controls the ad spend?
You do. Ad spend is billed directly by Google, Meta or the relevant platform, never marked up or routed through us. Our fee covers management only, so you always see exactly what you're paying the platform.
How fast will I see results?
Paid media is the fastest channel we run, typically showing traffic and early conversion data within the first few weeks. That's the point of PPC alongside SEO and GEO: it fills the gap while the slower-compounding channels build.
Can this work alongside our SEO, GEO or content work?
Can you guarantee a specific ROAS or cost per booking?
No. Results depend on your market, your booking page, your budget and factors outside anyone's control. Any agency promising a fixed return is making a promise it can't keep. We commit to proper tracking, honest reporting, and shifting budget toward what's actually converting.
See where your ad spend is being wasted
Get a free audit before committing to anything. No pitch either way.
Get My Free Discovery Audit