Social Media That's Built Around Your Booking Season, Not a Generic Calendar
A lodge selling rooms, a tour operator selling seats, and a DMC selling a region all need a different feed. Generic social agencies run the same playbook on every account. We only work with travel brands, so the strategy starts from how your specific business actually sells.
Get My Free Discovery AuditMost travel accounts post often and convert rarely
A packed content calendar doesn't mean much if it isn't tied to your actual booking window. Generic social management treats every travel brand the same: same posting cadence, same generic captions, same platforms regardless of where your travelers actually spend time. We build the feed around your season, your product and the handful of platforms that are actually worth the effort for your business.
Pick the business you run. That's the feed we start from.
A lodge, a tour operator and a DMC sell in completely different ways. We only run travel accounts, so the content plan reflects that from day one.
Hotels & Lodges
Room-led content that shows the actual stay, built to fill midweek gaps and drive direct enquiries.
Tour Operators
Short-form video of the real experience, timed to when people actually book the season.
See tour operator SEO →Travel Agencies
Itinerary and destination content that builds trust before the first enquiry ever lands.
DMCs & Destination Brands
Region-wide storytelling that carries every operator with it, reportable to your stakeholders.
What social media management with LumaBeacon includes
No mystery retainer. These are the working parts behind every account we run.
Account set-up & clean-up
Profiles, bios, links and highlights rebuilt so the account converts, not just exists.
Seasonal content calendar
Planned around your booking windows and shoulder season, not generic travel holidays.
Short-form video
Edited from your own footage, in the format each platform is actually pushing right now.
Community management
Comments, DMs and questions answered like someone who actually knows your product.
UGC & guest content
Sourcing and reposting guest photos and reviews, the content you already own but aren't using.
Reporting you can read
Reach, growth and engagement in plain English, with what we're changing next.
We'll tell you which platforms to prioritize
Most travel brands spread themselves across five networks and do well on none. We'd rather run two or three platforms properly than five badly.
Instagram & TikTok
The primary discovery and proof channels for most travel brands: reels for reach, grid or feed for trust, stories for the booking nudge.
- Short-form video strategy
- Grid and profile as a trust signal
- Discovery-driven captions
Facebook & YouTube
Still where a meaningful share of higher-spend travelers and group bookings convert, and where longer-form content keeps paying off.
- Community and group targeting
- Longer-shelf-life video
- Cross-posting from short-form
Pinterest & LinkedIn
Pinterest quietly works for itinerary and accommodation content. LinkedIn only matters if you sell B2B: DMCs, corporate travel, trade.
- Itinerary and destination pinning
- B2B and trade-focused content, where relevant
How the first month actually goes
Strategy call
We agree the actual goal: direct bookings, follower growth, or filling a specific season, and which platforms make sense.
Brand & content plan
A short brand sheet plus a monthly calendar with themes and seasonal hooks, shared with you before anything posts.
Posting & engagement
We publish, reply and run UGC sourcing. You approve anything you want to approve.
Report & adjust
The first month is a baseline. From month two, we cut what didn't work and double down on what did.
Who this is for
A good fit if
- You run a hotel, tour operation, travel agency or DMC with a real booking season to plan around.
- You have decent footage or guests willing to share it, since travel social depends on visual proof.
- You want a strategist who only works on travel accounts, not a generalist running the same playbook everywhere.
- You can commit to a few months, since consistent posting takes time to compound.
Probably not a fit if
- Your site doesn't convert the traffic it already gets. Fixing that comes first, or social just sends more people to a leak.
- You have no usable footage or guest content yet, and no way to get any.
- You want bookings inside the first month. Engagement moves in weeks; bookings typically take longer.
- Your business isn't related to travel or tourism.
Pricing is scoped to your platforms and posting volume, not a fixed tier
A single lodge running two platforms and a DMC coordinating stakeholder content across four need very different amounts of monthly work. Rather than force every travel business into the same package, we scope the engagement after the discovery audit, based on your platforms, your season and your goals.
Start with the free Travel Discovery Audit to see where your current accounts stand, then we'll put together a plan and a quote specific to your business.
Get My Free Discovery AuditSocial media questions
Which platforms should we actually prioritize?
It depends on your business type and audience, but most travel brands do better focusing on two or three platforms properly rather than five badly. We'll recommend a specific split during the discovery audit rather than defaulting to every network at once.
How often should we post?
Consistency matters more than volume. A realistic, sustained posting schedule tied to your booking season outperforms an aggressive calendar that burns out after a month. We'll set a cadence you can actually keep up with.
Who creates the content, and what do you need from us?
We handle strategy, editing, captions and posting. For travel, footage quality matters a lot, so we'll ask for your existing photos and video, plus guest content where available, and tell you honestly if the source material needs work first.
How do you measure success, beyond followers?
Reach, engagement and follower growth in the near term, and clicks and bookings over the following months. We report on both so you can judge what's actually moving, not just a follower count that doesn't reflect revenue.
How long before we see results?
Engagement and growth typically show movement within weeks. Clicks and real bookings usually take a few months of consistent posting. Anyone promising bookings inside the first month is not being straight with you.
Is social media the right first move for every travel business?
No. If your website doesn't convert the traffic it already has, social media will mostly send more visitors to a page that loses them anyway. We'll say so directly during the discovery audit and point you toward conversion work first if that's the actual gap.
See what's realistic for your accounts
Get a free audit of your current social presence before committing to anything.
Get My Free Discovery Audit